Annual Conference - Social Media Success Factors

An survey was done with a sample of 14 destinations. They where asked some questions about web 2.0 and how they though this service is perceived on the market. Within these 14 destinations, 13 of them claimed to be actively participants in social media trafficking, facebooking being the most popular.

What are they doing with social media:

• Direct contact
• Information
• Feedback
• Buzz creation

How to measure success?

1. Define success
2. Define indicators for success
3. Measure and compare success

I-phone Travel Applications (Hard facts)

->100000 Downloads

->350000 Guides

-50000 City Guides

-content integration by DMOs possible

Augmented Reality

• Additional user experience
• Enhancing the current perception of  reality
• Off road travel guide
• GPS globalization
• Directly usable